In fact, studies are showing how social proof has a huge impact on sales. This is social proof, and something you need to ensure people are encouraged to buy from you. When someone sees other people have purchased something, they are more likely to purchase it, as well. 72% of customers say they use Google reviews to find businesses. Reviews can help to start a conversation about you and help give your business a reputation and face. Increase Your Web PresenceĪn obvious benefit of acquiring online reviews is that they will help you get noticed by more people. Keep reading to learn more about the importance of online reviews and why you should have them. Understanding why you need online reviews can help you improve your customer’s experience and ensure you have a positive online footprint. This is also why it is such an important part of branding. As you can see, building a positive presence online is essential and provides you with several advantages. Also, 94% of shoppers have stated negative reviews have resulted in them not using the services of a business.īy now you may be wondering how to get more Google reviews. In fact, it’s estimated that about 90% of shoppers read a minimum of one online review before they buy from or visit a business. One of the main ways consumers decide what product to purchase or brand to buy from is by reading online reviews. Now it is easier to access information than ever before, which means buyers are more informed and rarely make a “blind” purchase decision. When someone wants to make a purchase, one of the first things they do is grab their phone to research the product or service they are interested in.
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